September 1, 2021
Now everything is up and running, the next step is to start making sales of your products. With the sales page up and running and presuming that it has been well-designed, making sales should be as simple as just driving traffic to your site. That said though, you also need to make sure that you’re driving the right kind of targeted traffic (i.e., people who might actually want to buy from you) and you need to reach those people somehow.
The tips in this article will fill you in…
Facebook Ads
One of the easiest ways to start generating sales for your product is to promote your sales page via Facebook Ads. These are PPC ads, meaning they are ‘pay per click’ – you only pay when someone actually clicks one! Better yet, they are highly targeted, allowing you to filter who you display the ads to; based on the copious amounts of information that they have provided the social network with.
You can show your ads to people in certain regions, people of a certain age, or people with particular interests. You can choose their relationship status, their income, whether they’re a homeowner. And this is incredibly useful, because if you promote your book on wedding planning to someone you know is engaged, then your chances of being successful are high.
If your book is ‘wedding planning on a budget’ and you target engaged people with a smaller target income, then your chances of success are even higher!Because you know how much you are paying per click, that means you know precisely how much you are paying for each visitor. If you also know what percentage of your visitors buy your products and you know how much profit you make from each of those sales, then you can combine all that knowledge in order to calculate the amount you can pay for your clicks and still keep making profit.
Remember, the key is not to get as many clicks as you can as this will cost you money. The key is to get clicks from people who know what they’re clicking – so be highly descriptive in your ads! That way, you’ll get a higher conversion rate and higher profit margin.
Announce on Social Media/Blog/Email
A lot of people reading this book will already be running a website successfully. In that case, they might be reading with the hopes of increasing their profits from said website or blog by selling a product, rather than relying purely on clicks in order to generate income. If that’s you, then hopefully you will already have some kind of following on social media, you’ll already have people reading your blog and you’ll already have a mailing list.
The simple way to start making sales then is to simply shout about the new product through these channels and make it sound amazing. If you’ve done your work, then the followers should be fans of yours that trust what you have to say and what you have to sell and this will mean big conversions for you – it all comes down to how well you treat your followers.
Either way, you can use this strategy to get a big boost in sales early on and especially if you are smart about building hype. Don’t just announce your product and hope people start buying it: instead, let interest build slowly and get feedback. Tell your audience you’re working on something awesome and let them know roughly when it will launch. If you tell them about it before they can own it, it will seem considerably more desirable. We always want what we can’t have!
Purchase Solo Ads
If you don’t have your own audience though, then you can always use someone else’s! This is the idea behind solo ads: they allow you to buy the right to send a sponsored message to someone else’s mailing list. For a small fee then, you can have a big blogger promote your product and mention that you’re selling it. You can buy these from sites like clickonomy.com (www.clickonomy.com), clickdrop.com (www.clickdrop.com) and UDIMI (www.udimi.com).
Just make sure that the list you’re paying to advertise on is large, well suited to your specific niche and the product you’re selling is high quality. You want to choose a list that is normally filled with excellent, high quality information as this way, the subscribers will be accustomed to actually wanting to read the messages that come through, meaning that they’ll be far more likely to actually read the advert that you paid for!
If you don’t go the solo ads route, another option is to do an ‘Ad Swap’. This means that you post to your mailing list in exchange for someone else posting to theirs – creating a mutually beneficial exchange. Finally, consider looking into other forms of influencer marketing. This might mean asking a prominent YouTuber or Twitter user to mention your product. You can supply them with a free copy to review, or you can pay for the service.
